going beyond fear to faith

I’ve told you about the push I got to attend Christy Wright’s Business Boutique 3 day event in Nashville, TN in early November. Months before the trip, I wrote about that generous gift as well as many of the reasons I had NOT to go, and how I turned those into my reasons TO go:

If you know me well, you know I’m irrationally terrified of flying. I also have two very active kids to drive all over the place, two dogs to worry about, and a full-time job outside of this side-venture. It is also VERY MUCH outside my nature to accept help or gifts like this from anyone. I have a million reasons (excuses?) to turn down this most generous offer. But I have one big reason why I accepted it:

It is 100% outside of my comfort zone.

And it was. My anxiety about the trip increased exponentially as the days approached, specifically about getting on the plane and logistics of the trip, but also about details at home like which kid had practice/games when, how they were getting there, I’d be missing my son’s first hockey game of the season, etc.it will be fine

Okay. Deep breath. You can do this.

All of the flights went well from a getting-from-point-A-to-point-B standpoint. I thought I was brave… although my husband perceived it a little differently as he saw tears streaming down my face with every takeoff and landing. (I gently reminded him that being brave is not being without fear, it is pushing through your fear.) In any case, we arrived safely with all our luggage and all was well.

At the conference itself, I was inspired, energized, and motivated with practical strategies I have already started putting to use in order to serve you well. I was encouraged to step out from behind my logo and allow you to get to know me personally. I heard speakers who gave me goosebumps and brought me to tears, encouraging me to believe in this business and myself. (Seriously, if you are a woman business-owner, look into Business Boutique.) There were so many takeaways, but the quote from Christy Wright that stood out to me the most was this:

Both faith and fear require believing in something that hasn’t happened yet.

Does that hit you like it hit me? I caught my breath when I heard that one. It’s powerful! But because I wanted to justify my fears, I spent a few moments trying to think of loopholes and reasons this statement isn’t true… but I came up empty. There was no rationalizing the power out of it for me.IMG_3098 2

Pushing beyond fear in this case meant getting on a plane and leaving my day-to-day life behind in order to invest in myself, and therefore in you. I was vastly rewarded with amazing speakers and information I could immediately take back and apply to my business.

In addition to all of the practical tools I took with me from that event, I also took away a change in perspective: when fear arises and I start to doubt what I’m capable of achieving, I am going to take a deep breath and choose faith. You can too!

Just do it scared. Don’t wait. Don’t wait until you’re “ready”, or until the thing is perfect, or until you get approval from him or her… just #doitscared.

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Tell me about a time you were rewarded for pushing past fear – a time you DID IT SCARED. Or I’d love to hear what you think about the quote about fear & faith – did it hit you like it did me?

You might like this FREE downloadable wallpaper for your smartphone! I put it on my phone to remind me that I have a choice between faith and fear, no matter the situation. (If you have any trouble downloading it, just comment below with your email address and I’ll send it your way.)
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photo used in the free download is from pixabay.com user “oadtz”

cover photo credit: pixabay.com user “sasint”

why use a graphic designer?

Do you need a graphic designer?

Sure, you can put together that ad or coupon using your basic word processing software. Yes, it’s cheaper, and yes, it gets the job done.

You may not have the need for a graphic designer on payroll, but finding one that you can contract and work with consistently will build a relationship. Your designer will come to understand your business, learn your audience, and work more intuitively over time, thus needing less of your time and input. That groundwork and communication on the front end will help you immensely as you develop a relationship, grow your business together, and excellently serve your customers together.

Then this:

email screen shot

…turns into this:

2018.11.05 Heels&Wheels discount-01-01

…with minimal effort from you.

My passion is to take your message, polish it, and create a beautiful design so you can proudly put it out in the world. If it’s a print project, I’ll take care of getting it printed up for you too. Let me take care of those things so you can focus on the parts that made you want to go into business in the first place.

How can I serve your customers? Let’s find out!

cover photo credit: markusspiske on Pixabay.com

marketing kindness

A while back, I wrote about a generous gift I received from a client. I mentioned then that I had been working on a project for them that truly exemplifies who they are, and now that some time has passed and word is out, I thought I’d tell you more about it.

Frozen Yogurt Creations is a locally-owned frozen treat shop, but it’s so much more than that. Anyone who knows store owners Kelli and Bruce also knows that they see their shop as a place for community and family, for celebration and smiles, and a place to pause and reconnect with those we care about. They are intentional in their decisions – from their marketing to their cheery atmosphere to the gifts they give organizations in the community (which they do quietly and frequently).

I struggle to even call their most recent marketing campaign a “marketing” campaign, because for them, it isn’t about the marketing. They want to change the community to be kinder, and they thought of a fun way to do it that is just… well, I don’t know how to say it other than it’s just so them.

It starts with a business card sized coupon:

discount cards

The idea is that they hand these cards out to family, friends, and employees to give to people they “catch” in an act of kindness, which the recipient could turn in for a free treat.

So then the recipient comes in, card in-hand, and writes down what they did on the back of the card. The card gets added to one of 6 posters that are hanging on the wall, such as this one:

poster/wall art
24″ by 36″ custom poster

Each one of those little rectangles will eventually get covered up with a card, but for now, they each contain a little quote about kindness. The posters hang near the seating areas so customers can read them while they enjoy their treat.

Finally, the do-gooder gets their picture taken holding a sign so Kelli and Bruce can brag about them a little bit on social media, like this:

38933040_2163576540341425_2844245291803082752_n

Finally, they give that person a new, blank card so they can give it to someone else for their act of kindness and keep the campaign going.

So, yes. Technically, this is a marketing campaign. The first Facebook post they did about the campaign got around 150 “likes” and a bunch of shares and comments. Subsequent posts had strong responses as well. People got excited about it, and word is spreading, which I imagine is probably good for their business.

More importantly to Kelli and Bruce, it’s a Kindness Campaign: smiles are being spread during a time in history when maybe the world could use a little extra kindness. That’s their goal; the other stuff is secondary.

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What do you think about their campaign? How can your business create a Kindness Campaign, with the heart being in the kindness and the marketing being secondary? What kind of organizational culture needs to be there so customers know it’s genuine and not just for publicity?
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cover photo credit: user klimkin on Pixabay.com

7 tips to help your designer help you

“Help me… help you! Help. Me. Help you.”

I haven’t seen the movie in years, but I can still remember Cuba Gooding Jr.’s face when Tom Cruise angrily delivers this line in the movie Jerry McGuire. Cuba’s expression goes from beyond frustrated to totally amused as Tom’s character begs Cuba’s to help him do his job. (Oooh I found it! You can watch it here.)

OK, getting to my point:

Every service occupation has ways the customer can help the provider do a better job of serving. Graphic design is no different. Your graphic designer will probably not scream at you like Tom Cruise does in the movie, but…

You can help your designer help you.

Here are some tips for working with your graphic designer so the end result is what you’re hoping for and the process is as smooth as possible:

1 – Answer their initial questions the best you can.

When I work with a new client, I usually pepper them with questions about their organization, their customer, as well as the project. I know that I ask a lot of questions, and I realize that the questions can seem tedious, but I ask them so I learn the mark I should be aiming for. My client’s customers are my customers, so I want to be sure I know who they are. My client’s message is my message, so I want to be sure I know what I’m trying to convey.

Click here for some of the types of the questions I ask.

Put in some time at the beginning. Your designer realizes you’re busy, and you probably just want them to take the project and run, but fully answering those questions can save you time and money later.

2 – Say what you want.

I live in Minnesota: the land of 10,000 lakes and 5.5 million “nice” people… meaning most people don’t really say what they want. This can make designing difficult. Even if you don’t really know what you want, you probably have an idea of what you like, or you know the general direction you want to see the project take. Find inspiration on Pinterest, Instagram, Etsy, Google… look for what people in your field are doing for similar projects and show your designer what you like. I love coming up with ideas, and it really helps that process if the client provides some initial basis to start from. If you DO know exactly what you want: describe it clearly and specifically, find and show examples that represent your ideas, and give feedback along the way.

3 – Give specific feedback.

And while we’re on the subject of feedback, remember to give it and use specifics. Let your designer know early and often if you find things that aren’t quite what you’re looking for. Include exactly what it is that needs to change – is it the layout, colors, images, font choice…? Saying “I want it to ‘pop’ more” or “it’s just missing something” is not as helpful as “I would like a brighter color here” or “I’d like to add another image to this page”. Yes, it’s the designer’s job to design, but the options are endless, so your specific feedback really helps guide the direction. It’s also MUCH easier to make changes early in the process than to rework things at the end, so communicating things you want changed along the way saves you time and money.

Of course, everyone likes to hear what we’ve done well – that’s human nature. So, compliment your designer freely when they’re doing good work too! Say the things you like – again, using specifics – so they know they’re heading in the right direction and can keep building from there.

4 – Have your content ready to go.

If your designer is not helping with the writing and editing of the content, have it  cleaned up and finished before you give it to them. The better organized the content is, the less time he/she has to spend figuring out what goes where and how to best make sense of it all.

To make a minor adjustment such as fixing type-o’s or swapping out a photos is of course no big deal and is expected; but once the text is placed on a page, making major changes to it can really affect a design, and big changes to a design costs you (say it with me…) time and money.  Make sure the content you’re providing helps the designer achieve your goal for the project. For example: if you tell your designer you want lots of white space, visuals, and a clean look with minimal text, then you give them lots of text, it’s tough for them to meet your expectations.

5 – Address their needs as quickly as possible.

As with any kind of project, questions can come up during a design project. Maybe I’m missing a logo or maybe there’s something I want to clarify, and sometimes work can’t continue until that question is answered. The timeline is usually a big part of the projects I get hired for, but I can’t meet the deadline if I’m waiting for a response from the client. When the ball is in your court, remember that the designer may have to put your project aside until you lob it back and they can continue working.

6 – Ask questions.

You hire a designer to provide a service for you, and you should ask questions if you’re unsure of something or want clarification. Ask for drafts, updates on progress, or whatever you need to feel comfortable. You’re spending your money, so your expectations need to be met. And like I said before, it’s easier for a designer to correct any issues earlier in the process than have to re-work the design when it’s close to done, so don’t assume you’re on the same page if you’re not sure.

7 – Be open.

Sometimes having someone outside your organization take a look at how you’re presenting yourself can be the best way to find what you’re missing or could improve! Let your designer make suggestions and consider new possibilities you haven’t explored before. Trust this person you’ve hired. I imagine you’ve vetted them and looked at their portfolio – give them room to work and use their creativity and skills for you! An outside viewpoint could be just what you need to change how you connect with your customer.

Almost all of these tips come down to communication. Keep the communication open and frequent with your designer, and you’re much more likely to see the outcome you’re looking for. The end goal for any designer is for you to be happy with what they’ve created for you, and they can only achieve that if you help them.

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How can I be helpful? Do you have questions about working with a designer? Or do you have other suggestions I missed? I’d love to hear from you!

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bicycle gear photo credit: user JarkkoManty on Pixabay.com

creating a little motivation

So. You’re low on motivation.

We’ve all been there. When those moments strike, it’s sure easy to come up with why we don’t *have* to do whatever it is:

“I’ll have time tomorrow.”
“I need to think about it more and really get some ideas flowing.”
“I should probably talk to [insert name of anyone even remotely associated with the project] before I get started.”
“The floor isn’t THAT dirty.”

Sound familiar?

There are a ton of tips and tricks out there to get you moving toward your goal again, but it’s always good to have another tool in the ole’ brain box, so I thought I’d share mine.

There might be a million reasons, but I only need three good ones.

Try to think of at least three reasons for getting going on the project/task: one that will impact you immediately, one that will have a short-term effect, and one that will affect you in the long-term.

Let’s take working out as an example. As much as I love riding my bike or going for a hike, I am NOT one of those people who is naturally predisposed to working up a sweat. Sometimes sitting with my feet up, sipping a cuppa coffee, and reading a good book sounds way better. (And sometimes you need to do that too.) But when my brain is throwing out flashcards of excuses why I can’t do it right now (it’s too windy, it might rain, I have to be somewhere in 6 hours and that just isn’t enough time…) I think of my three reasons and usually they’re enough to outweigh my inclination to stay put. So I might think of things like this:

Immediate reason – I always feel better when I get exercise. Or, I’m going out for dinner and I’m certain the Super Fries from Tav on the Ave will wipe out the caloric benefit of this workout so I better bank some sweat now.
Short term reason – it’s a lot easier to stay in shape than it is to get back in shape. Or, I like it when my pants fit.
Long term reason – when I get old, I want to be active and fit, not sedentary and unable to do the things I want to do. Putting the effort in now makes that more likely.

It’s all in your mind.

Most of the time, forcing my mind to think about the benefits rather than the excuses gets me moving in the right direction. Those pesky excuses might still be floating around up there, so I can’t always say I’m raring to go, but at least I can usually get enough motivation to get started. In my experience, that’s the hardest part; once I get started I can usually keep it going. I just need three reasons.

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What trick(s) do you use to get yourself going when your momentum has shifted the wrong way and you’re having trouble getting motivated?

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