why use a graphic designer?

Do you need a graphic designer?

Sure, you can put together that ad or coupon using your basic word processing software. Yes, it’s cheaper, and yes, it gets the job done.

You may not have the need for a graphic designer on payroll, but finding one that you can contract and work with consistently will build a relationship. Your designer will come to understand your business, learn your audience, and work more intuitively over time, thus needing less of your time and input. That groundwork and communication on the front end will help you immensely as you develop a relationship, grow your business together, and excellently serve your customers together.

Then this:

email screen shot

…turns into this:

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…with minimal effort from you.

My passion is to take your message, polish it, and create a beautiful design so you can proudly put it out in the world. If it’s a print project, I’ll take care of getting it printed up for you too. Let me take care of those things so you can focus on the parts that made you want to go into business in the first place.

How can I serve your customers? Let’s find out!

cover photo credit: markusspiske on Pixabay.com

marketing kindness

A while back, I wrote about a generous gift I received from a client. I mentioned then that I had been working on a project for them that truly exemplifies who they are, and now that some time has passed and word is out, I thought I’d tell you more about it.

Frozen Yogurt Creations is a locally-owned frozen treat shop, but it’s so much more than that. Anyone who knows store owners Kelli and Bruce also knows that they see their shop as a place for community and family, for celebration and smiles, and a place to pause and reconnect with those we care about. They are intentional in their decisions – from their marketing to their cheery atmosphere to the gifts they give organizations in the community (which they do quietly and frequently).

I struggle to even call their most recent marketing campaign a “marketing” campaign, because for them, it isn’t about the marketing. They want to change the community to be kinder, and they thought of a fun way to do it that is just… well, I don’t know how to say it other than it’s just so them.

It starts with a business card sized coupon:

discount cards

The idea is that they hand these cards out to family, friends, and employees to give to people they “catch” in an act of kindness, which the recipient could turn in for a free treat.

So then the recipient comes in, card in-hand, and writes down what they did on the back of the card. The card gets added to one of 6 posters that are hanging on the wall, such as this one:

poster/wall art
24″ by 36″ custom poster

Each one of those little rectangles will eventually get covered up with a card, but for now, they each contain a little quote about kindness. The posters hang near the seating areas so customers can read them while they enjoy their treat.

Finally, the do-gooder gets their picture taken holding a sign so Kelli and Bruce can brag about them a little bit on social media, like this:

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Finally, they give that person a new, blank card so they can give it to someone else for their act of kindness and keep the campaign going.

So, yes. Technically, this is a marketing campaign. The first Facebook post they did about the campaign got around 150 “likes” and a bunch of shares and comments. Subsequent posts had strong responses as well. People got excited about it, and word is spreading, which I imagine is probably good for their business.

More importantly to Kelli and Bruce, it’s a Kindness Campaign: smiles are being spread during a time in history when maybe the world could use a little extra kindness. That’s their goal; the other stuff is secondary.

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What do you think about their campaign? How can your business create a Kindness Campaign, with the heart being in the kindness and the marketing being secondary? What kind of organizational culture needs to be there so customers know it’s genuine and not just for publicity?
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cover photo credit: user klimkin on Pixabay.com

creating a little motivation

So. You’re low on motivation.

We’ve all been there. When those moments strike, it’s sure easy to come up with why we don’t *have* to do whatever it is:

“I’ll have time tomorrow.”
“I need to think about it more and really get some ideas flowing.”
“I should probably talk to [insert name of anyone even remotely associated with the project] before I get started.”
“The floor isn’t THAT dirty.”

Sound familiar?

There are a ton of tips and tricks out there to get you moving toward your goal again, but it’s always good to have another tool in the ole’ brain box, so I thought I’d share mine.

There might be a million reasons, but I only need three good ones.

Try to think of at least three reasons for getting going on the project/task: one that will impact you immediately, one that will have a short-term effect, and one that will affect you in the long-term.

Let’s take working out as an example. As much as I love riding my bike or going for a hike, I am NOT one of those people who is naturally predisposed to working up a sweat. Sometimes sitting with my feet up, sipping a cuppa coffee, and reading a good book sounds way better. (And sometimes you need to do that too.) But when my brain is throwing out flashcards of excuses why I can’t do it right now (it’s too windy, it might rain, I have to be somewhere in 6 hours and that just isn’t enough time…) I think of my three reasons and usually they’re enough to outweigh my inclination to stay put. So I might think of things like this:

Immediate reason – I always feel better when I get exercise. Or, I’m going out for dinner and I’m certain the Super Fries from Tav on the Ave will wipe out the caloric benefit of this workout so I better bank some sweat now.
Short term reason – it’s a lot easier to stay in shape than it is to get back in shape. Or, I like it when my pants fit.
Long term reason – when I get old, I want to be active and fit, not sedentary and unable to do the things I want to do. Putting the effort in now makes that more likely.

It’s all in your mind.

Most of the time, forcing my mind to think about the benefits rather than the excuses gets me moving in the right direction. Those pesky excuses might still be floating around up there, so I can’t always say I’m raring to go, but at least I can usually get enough motivation to get started. In my experience, that’s the hardest part; once I get started I can usually keep it going. I just need three reasons.

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What trick(s) do you use to get yourself going when your momentum has shifted the wrong way and you’re having trouble getting motivated?

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space for getting things done

A few weeks ago, I wrote about John Cleese’s perspective on fostering creativity. (Get up to speed by reading that post first, if you want.) In that post, I wrote about time, but he also talked about the other necessary elements: space, confidence, and humor.

When he spoke about space, he said it’s difficult to be creative in your regular, day-to-day space, because you operate in closed mode. It’s hard to be creative when ALL THESE THINGS TO DO are staring you in the face. I would say this is especially true for a mom with a Type A personality (not that I know one): picking up those dirty socks, wiping off that counter, where do these papers go… etc.

Cleese said, “You must make a quiet space for yourself where you will be undisturbed.” I’m fortunate enough to have what I call my “yurt” – a space all my own. It’s basically a three-season porch that is detached from our house, set back in the woods on our property a bit. It’s peaceful, quiet, and it has necessary features like a ceiling fan, electricity, and it’s close enough to the house to still get wi-fi. I absolutely love working out there.

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my yurt; most of the time I work alone, but it’s nice to have company occasionally

But life is busy, and I don’t always have time for peaceful retreat. So, here’s where I slightly disagree with Mr. Cleese: I don’t know that the space absolutely HAS to be quiet. We’ve all knocked out a project in a coffee shop, and those are definitely not always quiet. But I would present another example: my daughter is a gymnast, and because of road construction, it takes almost 30 minutes to get to the gym from our house. If I drop her off, drive all the way home, then drive back later to pick her up, I will spend just about 2 hours in the car. I can use that time more productively if I stay at the gym and work. The gym has no AC, and Minnesota summers can be hot and humid. I sweat as I breathe in thick, muggy air, and I tune out the energizing pop music the gymnasts blast. I even suffer that distinct smell a hot building full of hard-working bodies can’t help but have. And I create. I create better there than I do in my air-conditioned dining room, despite the environment full of potential distractions, because I’m away from my other responsibilities that would pull me away and keep me in closed mode.

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it’s loud and often hot here, but I sure do accomplish a lot!

Indeed, my yurt’s physical environment is preferable to a hot, smelly gym, and the air conditioning my home offers sure is tempting. But when it comes to creativity, time AND space matter, so sometimes I have to weigh the options then make one of them work so I can keep creating.

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What are your thoughts? What space allows you to accomplish the most? Is that different from where you actually end up? If so, how do you make that work for you?

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**Special shoutout to K&G Gymnastics for the use of their wi-fi (and fan).

time to get creative

I recently saw something John Cleese, one of the brilliant minds that brought us Monty Python, said about creativity. He said that in order to really get into a creative frame of mind, you need to have about an hour and a half of work time available to you. This allows your brain time to relax and get into what he calls “open mode”.


“It’s a mood in which curiosity for its own sake can operate because we’re not under pressure to get a specific thing done quickly. We can play, and that is what allows our natural creativity to surface.”


The reason this jumped out at me is when I have design work to do, I hesitate to get to work if I have any less than about two hours to work. I haven’t been able to nail down why I get that bit of anxiety, because when I think about it rationally, an hour is a decent chunk of time to get things done. But after seeing that quote, I realized that’s what it is! I need more time for my mind to get into creative, open mode.

I wanted to learn more about what he had to say on the subject, so I read the transcript of the entire lecture and the whole thing is so good. Go ahead, go read it. Or watch it. I’ll still be here.

OK, in case you can’t go watch or read it now, here are the five things he says you need in order to truly get creative:

  • Space
  • Time
  • Time
  • Confidence
  • Humor

Yep, time is in there twice. He says that you need not only the hour and a half of work time carved out for yourself, but also time to consider the problem or project itself. Time to mull it over.  Time to chew on it. Time to come up with a solution that’s better and more original than the first thing that came into your brain. I’m talkin’ DAYS.

(I could go into the other 3 things too, because really they’re so true and worth talking about, but I’ll maybe save it for another post.)


“Because, and this is the extraordinary thing about creativity, if you just keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious, probably in the shower later. Or at breakfast the next morning, but suddenly you are rewarded, out of the blue a new thought mysteriously appears.”


I’ve shared on Facebook that thinking a project over while riding my bike or going for a walk allows my mind to open up, and that’s when the ideas come. I’ve also learned that when I’ve “finished” something, I need to leave it sit for a day or two. More often than not, I think of a tweak or something new to add that really changes the whole thing.

“…keep your mind resting against the subject in a friendly but persistent way.”

I love that.

So, now that I have Mr. Cleese’s permission, I feel like I can change my approach. If I only have an hour to get things done, maybe I’ll do more tasky, closed mode things like organize receipts, pay bills, or sort my paperclips.


“Because, as we all know, it’s easier to do trivial things that are urgent than it is to do important things that are not urgent, like thinking.”


I feel like I can change my attitude about it too. I shouldn’t feel guilty about taking time to think; I can’t view thinking, considering, pondering as doing nothing. Using time in that way can only lead to creating something better.

The last thing I’ll say here is that I think he means creative in the broadest sense of the term. I don’t think that being creative just means creating art, or writing, or engaging in other traditionally “creative” activities. I think you’re also being creative when you’re solving a problem, carving out a new approach to something you’re doing, or looking for a new direction to take. Solving a problem, no matter what it is, requires creativity. And the first solution you think of isn’t always the best solution.

Taking TIME to be creative.

If it’s good enough for John Cleese, it is definitely good enough for me.

 

If you didn’t watch the video or read the transcript, I hope you will later. It’s worth it.

 

cover photo credit: user “free-photos” on Pixabay.com