why use a graphic designer?

Do you need a graphic designer?Sure, you can put together that ad or coupon using your basic word processing software. Yes, it's cheaper, and yes, it gets the job done. You may not have the need for a graphic designer on payroll, but finding one that you can contract and work with consistently will build … Continue reading why use a graphic designer?

marketing kindness

A while back, I wrote about a generous gift I received from a client. I mentioned then that I had been working on a project for them that truly exemplifies who they are, and now that some time has passed and word is out, I thought I'd tell you more about it. Frozen Yogurt Creations … Continue reading marketing kindness

7 tips to help your designer help you

"Help me... help you! Help. Me. Help you." I haven't seen the movie in years, but I can still remember Cuba Gooding Jr.'s face when Tom Cruise angrily delivers this line in the movie Jerry McGuire. Cuba's expression goes from beyond frustrated to totally amused as Tom's character begs Cuba's to help him do his … Continue reading 7 tips to help your designer help you

document design: “boring” but necessary

It's back-to-school time, and for all who are parents, it means forms. So. Many. Forms. As I was filling out the same forms I've filled out each year for 7 years now, I got to thinking about how many businesses and organizations have poorly designed forms, or documents that just don't take advantage of that … Continue reading document design: “boring” but necessary

space for getting things done

A few weeks ago, I wrote about John Cleese's perspective on fostering creativity. (Get up to speed by reading that post first, if you want.) In that post, I wrote about time, but he also talked about the other necessary elements: space, confidence, and humor. When he spoke about space, he said it's difficult to be … Continue reading space for getting things done

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