why use a graphic designer?

Do you need a graphic designer?Sure, you can put together that ad or coupon using your basic word processing software. Yes, it's cheaper, and yes, it gets the job done. You may not have the need for a graphic designer on payroll, but finding one that you can contract and work with consistently will build … Continue reading why use a graphic designer?

7 tips to help your designer help you

"Help me... help you! Help. Me. Help you." I haven't seen the movie in years, but I can still remember Cuba Gooding Jr.'s face when Tom Cruise angrily delivers this line in the movie Jerry McGuire. Cuba's expression goes from beyond frustrated to totally amused as Tom's character begs Cuba's to help him do his … Continue reading 7 tips to help your designer help you

document design: “boring” but necessary

It's back-to-school time, and for all who are parents, it means forms. So. Many. Forms. As I was filling out the same forms I've filled out each year for 7 years now, I got to thinking about how many businesses and organizations have poorly designed forms, or documents that just don't take advantage of that … Continue reading document design: “boring” but necessary

proofreading: details matter

I can't help it. I see them everywhere. I blame my dad, whose liberal use of red ink on anything I did for school when I was a kid shaped my worldview (and frustrated me to no end). Now, I can't ignore a grammar or typographical error if I try. For instance: I recently noticed … Continue reading proofreading: details matter

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