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going beyond fear to faith

I’ve told you about the push I got to attend Christy Wright’s Business Boutique 3 day event in Nashville, TN in early November. Months before the trip, I wrote about that generous gift as well as many of the reasons I had NOT to go, and how I turned those into my reasons TO go:

If you know me well, you know I’m irrationally terrified of flying. I also have two very active kids to drive all over the place, two dogs to worry about, and a full-time job outside of this side-venture. It is also VERY MUCH outside my nature to accept help or gifts like this from anyone. I have a million reasons (excuses?) to turn down this most generous offer. But I have one big reason why I accepted it:

It is 100% outside of my comfort zone.

And it was. My anxiety about the trip increased exponentially as the days approached, specifically about getting on the plane and logistics of the trip, but also about details at home like which kid had practice/games when, how they were getting there, I’d be missing my son’s first hockey game of the season, etc.it will be fine

Okay. Deep breath. You can do this.

All of the flights went well from a getting-from-point-A-to-point-B standpoint. I thought I was brave… although my husband perceived it a little differently as he saw tears streaming down my face with every takeoff and landing. (I gently reminded him that being brave is not being without fear, it is pushing through your fear.) In any case, we arrived safely with all our luggage and all was well.

At the conference itself, I was inspired, energized, and motivated with practical strategies I have already started putting to use in order to serve you well. I was encouraged to step out from behind my logo and allow you to get to know me personally. I heard speakers who gave me goosebumps and brought me to tears, encouraging me to believe in this business and myself. (Seriously, if you are a woman business-owner, look into Business Boutique.) There were so many takeaways, but the quote from Christy Wright that stood out to me the most was this:

Both faith and fear require believing in something that hasn’t happened yet.

Does that hit you like it hit me? I caught my breath when I heard that one. It’s powerful! But because I wanted to justify my fears, I spent a few moments trying to think of loopholes and reasons this statement isn’t true… but I came up empty. There was no rationalizing the power out of it for me.IMG_3098 2

Pushing beyond fear in this case meant getting on a plane and leaving my day-to-day life behind in order to invest in myself, and therefore in you. I was vastly rewarded with amazing speakers and information I could immediately take back and apply to my business.

In addition to all of the practical tools I took with me from that event, I also took away a change in perspective: when fear arises and I start to doubt what I’m capable of achieving, I am going to take a deep breath and choose faith. You can too!

Just do it scared. Don’t wait. Don’t wait until you’re “ready”, or until the thing is perfect, or until you get approval from him or her… just #doitscared.

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Tell me about a time you were rewarded for pushing past fear – a time you DID IT SCARED. Or I’d love to hear what you think about the quote about fear & faith – did it hit you like it did me?

You might like this FREE downloadable wallpaper for your smartphone! I put it on my phone to remind me that I have a choice between faith and fear, no matter the situation. (If you have any trouble downloading it, just comment below with your email address and I’ll send it your way.)
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photo used in the free download is from pixabay.com user “oadtz”

cover photo credit: pixabay.com user “sasint”

why use a graphic designer?

Do you need a graphic designer?

Sure, you can put together that ad or coupon using your basic word processing software. Yes, it’s cheaper, and yes, it gets the job done.

You may not have the need for a graphic designer on payroll, but finding one that you can contract and work with consistently will build a relationship. Your designer will come to understand your business, learn your audience, and work more intuitively over time, thus needing less of your time and input. That groundwork and communication on the front end will help you immensely as you develop a relationship, grow your business together, and excellently serve your customers together.

Then this:

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…turns into this:

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…with minimal effort from you.

My passion is to take your message, polish it, and create a beautiful design so you can proudly put it out in the world. If it’s a print project, I’ll take care of getting it printed up for you too. Let me take care of those things so you can focus on the parts that made you want to go into business in the first place.

How can I serve your customers? Let’s find out!

cover photo credit: markusspiske on Pixabay.com

a half mile short of the goal

I recently went on a trip to the Porcupine Mountains with a dear friend. We hiked to a rustic cabin (rustic = no water, no electricity, wood burning stove for heat) with everything we needed for three days loaded on our backs. This is how we celebrate turning 40, I guess.

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The trail in was lightly snow-covered. I have no idea if this is normal for the UP of Michigan in the middle of October, but it was certainly different than we had envisioned when we booked the trip 6 months earlier. The fall colors were just past-peak, but contrasted with the white of the snow and the blue of the sky, and it was nothing short of amazing. We navigated huge mud puddles, small creeks, ups and downs, tree roots, rocks, you name it, and we arrived at what was to be our home for two nights.

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photo credit: Rochelle Ament

Our plan during the second day was to hike the 4 miles to Lake of the Clouds. After breakfast, we packed up our lunch and headed out. When I say “hike”, I don’t mean a casual walk down a dirt-packed trail. This was rugged terrain, and with recent rain and snow, the hike was a challenge. We often had to navigate our own path around obstacles including ankle-deep water and thick mud. At about four miles, we reached Government Peak. We sat down for a snack and to check the map… we thought we had to be getting close. A look at the map revealed we had hiked 2.1 miles in entirely the wrong direction. A moment of silent disbelief preceded a quick conversation of what we should do next. We were already tired – arriving at Government PEAK meant we had just gone quite a ways up a steep incline. We decided that we’d head back to where we’d made the wrong turn, then start toward Lake of the Clouds and figure it out from there.

We booked it back, covering that 2.1 miles in about 45 minutes. Once we started on the right trail, we decided we were going the whole way. We arrived at Lake of the Clouds, only to find the “real” view, the one we had come for, was over a half-mile away. And it was UP. We knew that going up there would be rewarding, and the sight would be amazing, but we also knew we had a four mile hike back. We had already gone 8 miles, and adding in this extra bit (again, it was UP) would put us over 13 miles for the day. Our legs felt like logs… and not to mention the drips of rain we’d felt, the dark clouds looming, and the shortened daylight that comes with autumn.

I was torn. Although I wanted that reward, I also knew those miles back to our cabin were going to be tough. I knew we could drive up to the overlook the next day… but that did seem like the “easy” way out. It wasn’t that half-mile up that had me concerned, it was the miles after that that seemed so long, with the obstacles and steep inclines to get through. Luckily, my friend didn’t hesitate to start the trek up to the overlook saying, “Kate. We aren’t going to get a half mile from it and turn around.” Never mad but definitely annoyed, I followed. And yes, I was ultimately glad I did. Lake of the Clouds was worth the miles. Every one of them.

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We got back to the cabin before darkness began to set in, 7 hours after we had headed out. We filled our bellies with a hot meal and a little vodka (for the sore muscles, you know), and felt the effects of our achievement. As we settled in for the night, I thought about how a piece of me had wanted to quit just short of the goal. If I hadn’t had a good friend to give me that little nudge my brain was having trouble mustering, I don’t know if I would have made the hike up.

I am an independent person and internally motivated. I can often keep myself going in tough situations with positive self-talk and just pure determination. Some might say I’m stubborn. But sometimes, you need a good friend to step in and say the right thing to push you past what you thought you were capable of. It was a risk to ask our bodies to hike that extra distance – we were up against the threat of inclement weather and a time constraint in addition to our weary muscles. I am so grateful that I was on that trip with that particular friend because she is just bull-headed enough to hike on. She knew the reward was worth the risk.

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photo credit: Rochelle Ament

The next day, we woke up to around 2 inches of snow on the ground. Had we turned back and not hiked up to the overlook the day before, we would have missed that view. Sure, we could have gone back and the view with snow would have been cool, but those fall colors would have been camouflaged with white, and we would have missed the reason we took the trip.

So what did I learn? So many things… like, I’m not good at cutting up firewood, lake water doesn’t taste that bad, I can hike 13+ miles in a day, and every sound in a pitch black forest in the middle of the night sounds like a bear trying to break into your cabin.

But I also learned that stubborn, independent, determined people (like me) can have moments of weakness, and it’s essential to have people on your team that will push you beyond what you think you’re capable of.

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When has something like this happened to you – where you were hesitant to take a next step, but someone you trust pushed you forward? What did you learn about yourself? I’d love to hear your story about a risk you took because someone gave you the nudge you needed!
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marketing kindness

A while back, I wrote about a generous gift I received from a client. I mentioned then that I had been working on a project for them that truly exemplifies who they are, and now that some time has passed and word is out, I thought I’d tell you more about it.

Frozen Yogurt Creations is a locally-owned frozen treat shop, but it’s so much more than that. Anyone who knows store owners Kelli and Bruce also knows that they see their shop as a place for community and family, for celebration and smiles, and a place to pause and reconnect with those we care about. They are intentional in their decisions – from their marketing to their cheery atmosphere to the gifts they give organizations in the community (which they do quietly and frequently).

I struggle to even call their most recent marketing campaign a “marketing” campaign, because for them, it isn’t about the marketing. They want to change the community to be kinder, and they thought of a fun way to do it that is just… well, I don’t know how to say it other than it’s just so them.

It starts with a business card sized coupon:

discount cards

The idea is that they hand these cards out to family, friends, and employees to give to people they “catch” in an act of kindness, which the recipient could turn in for a free treat.

So then the recipient comes in, card in-hand, and writes down what they did on the back of the card. The card gets added to one of 6 posters that are hanging on the wall, such as this one:

poster/wall art
24″ by 36″ custom poster

Each one of those little rectangles will eventually get covered up with a card, but for now, they each contain a little quote about kindness. The posters hang near the seating areas so customers can read them while they enjoy their treat.

Finally, the do-gooder gets their picture taken holding a sign so Kelli and Bruce can brag about them a little bit on social media, like this:

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Finally, they give that person a new, blank card so they can give it to someone else for their act of kindness and keep the campaign going.

So, yes. Technically, this is a marketing campaign. The first Facebook post they did about the campaign got around 150 “likes” and a bunch of shares and comments. Subsequent posts had strong responses as well. People got excited about it, and word is spreading, which I imagine is probably good for their business.

More importantly to Kelli and Bruce, it’s a Kindness Campaign: smiles are being spread during a time in history when maybe the world could use a little extra kindness. That’s their goal; the other stuff is secondary.

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What do you think about their campaign? How can your business create a Kindness Campaign, with the heart being in the kindness and the marketing being secondary? What kind of organizational culture needs to be there so customers know it’s genuine and not just for publicity?
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cover photo credit: user klimkin on Pixabay.com

create a clean slate

I love fall.

I love the gorgeous leaves, the crisp air, the crunch under my feet as I take a long hike… I love all of it. Not so much the pumpkin spice… you can keep that. I realize it’s an unpopular stance to take, but I MUCH prefer apple cider. Anyway…

I have a new reason to love it, and I’m taking a new perspective on it. After hearing of Rachel Hollis’ #Last90Days Challenge, I started thinking of fall as wiping the slate clean. The world is shedding the skin of summer, preparing for the quiet repair of winter, before moving into the rebirth and renewal of spring. What if we did that with our lives too?

Let go of the idea that because we have space to grow, there must be something wrong with us right now. -Rachel Hollis

Basically, the idea of #Last90Days is to be intentional in our lives during the last three months of the year, instead of just riding it out to get to the new year before we decide to make changes. It’s easy to just coast, or even to just “survive”, as we navigate the holiday season (which seems to start earlier and earlier each year). This challenge is designed to change that and set new habits BEFORE New Year’s Resolution season. Then maybe in place of resolutions that fail after the first few weeks of the year, you’re setting goals… and the behaviors that set you up for success are already in place, so you’re more likely to achieve those goals.

So, instead of just keepin’ on keepin’ on this fall:  I am motivated to use these last 90 days intentionally. I’m going to wipe my slate clean and focus on the areas of my life that need quiet repair, so I can head into 2019 better equipped to reach my goals. I have personal goals that include changing my mindset, increasing water and decreasing sugar intake, and being more present. I have professional goals within my business that could sure use that mindset change to boost the probability of success. I’ve already seen some wins as a result of my mental shift… and I’ve already dropped the ball once (or twice) and had to remind myself that it’s ok to fail as long as you pick up and keep going.

Will you join me?

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I would love to hear if you’re going to spend the #last90days making intentional growth as well! What are your focus areas? Comment your intentions and SHARE the idea with your friends – we’re more likely to keep promises we make to ourselves if we are accountable to someone else too.

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photo cred: Pixabay.com